Ruby Avenue / Privacy Policy
Your data. Treated properly.
This policy explains what personal information Ruby Avenue collects, why it is needed, who may receive it and what control you have over it.
Last updated: 28 July 2026
The basic approach
Necessary.
Protected.
Not Abused.
Order InformationUsed to process and deliver purchases
Payment SecurityHandled through secure payment services
Marketing ChoiceOptional and removable at any time
Your RightsAccess, correction and other legal rights
Who Is Responsible?
The business looking after your information.
Ruby Avenue is responsible for deciding how and why personal information collected through this website is used.
In data-protection language, Ruby Avenue acts as the data controller for that information.
Questions about this policy or your personal information can be sent directly using the contact details shown here.
Ruby Avenue
Phone
07584 188337
Business address
39 Gortscraheen Road, Pomeroy, Dungannon, BT70 2RZ, Northern Ireland
Website
rubyavenue.co.uk
Information We Collect
Only what the job actually needs.
The information collected depends on whether you browse, contact Ruby Avenue, create an account, subscribe to marketing or place an order.
01 / Identity & Contact
Who and where.
Your name, email address, telephone number, billing address, delivery address and any account details you choose to create.
02 / Order Information
What you ordered.
Products, variations, quantities, order value, delivery choice, transaction references, refunds, returns and messages relating to an order.
03 / Website Information
How the site is used.
Device, browser, approximate location, IP address, pages viewed, referral information, cookie choices and technical information needed for security and analytics.
Collection & Use
Why Ruby Avenue needs it.
Personal information is collected directly from you, automatically through the website or through services involved in processing an order.
01 / Orders
Processing your purchase.
When you place an order, Ruby Avenue uses the information supplied to:
- confirm and process the order;
- take or verify payment;
- produce, pack and deliver the product;
- provide tracking or delivery updates;
- handle questions, cancellations, returns and refunds;
- prevent fraud and protect the checkout process; and
- maintain financial and transaction records where legally required.
Without the information requested during checkout, Ruby Avenue may be unable to accept or fulfil the order.
02 / Accounts & Contact
Remembering who asked what.
Customer accounts
If you create an account, the information supplied is used to operate the account, display order history and make future checkout more convenient.
Enquiries
When you email, call or otherwise contact Ruby Avenue, the information you provide is used to respond, investigate the matter and maintain an appropriate record of the conversation.
Custom enquiries
Information, artwork, photographs, sizes, quantities and project details supplied for a custom enquiry are used to assess and respond to that request.
03 / Website Operation
Keeping the site functional.
Technical information may be used to:
- operate and secure the website;
- remember essential basket, checkout and consent choices;
- identify errors, abuse or suspicious activity;
- understand broad website usage and performance; and
- improve navigation, products and customer experience.
Non-essential analytics or advertising technologies are used only in line with the consent choices available through the cookie banner.
Lawful Bases
Not just because we felt like it.
Data-protection law requires a valid reason for using personal information. Different activities may rely on different lawful bases.
01 / Contract
To provide what you ordered.
Used where information is necessary to accept, produce, deliver, manage or refund an order, or to take steps you request before entering into a contract.
02 / Legal Obligation
Because records exist for a reason.
Used where information must be retained or disclosed to comply with tax, accounting, consumer-protection or other legal requirements.
03 / Legitimate Interests
Running a secure business.
Used where reasonably necessary to operate, protect and improve Ruby Avenue, prevent fraud, answer enquiries and defend legal rights, provided those interests do not override your rights.
04 / Consent
Where the choice is yours.
Used for optional marketing and non-essential cookies where consent is required. Consent may be withdrawn without affecting earlier lawful processing.
Marketing & Cookies
Optional means optional.
Buying a T-shirt does not automatically sign you up for an endless parade of marketing emails.
04 / Email Marketing
Only where permission applies.
Ruby Avenue may send promotional emails where you have actively subscribed or where another lawful marketing permission clearly applies.
You can unsubscribe at any time by using the unsubscribe option in an email or contacting Ruby Avenue directly.
Unsubscribing from marketing does not prevent necessary service messages about an active order, return, account or enquiry.
05 / Cookies
Small files. Surprisingly long policies.
Cookies and similar technologies may be used to keep the basket and checkout working, remember preferences, protect the website and understand how visitors use it.
Essential technologies may operate because they are required for the website to function. Optional categories are controlled through the cookie banner where consent is required.
You can review or change available cookie preferences using the consent controls on the website.
Sharing Information
Who may need to receive it.
Ruby Avenue does not sell personal information to advertisers. Information is shared only where reasonably required for a service, legal duty or legitimate business purpose.
06 / Service Providers
The companies helping things work.
Information may be shared with suitable service providers involved in:
- website hosting, maintenance and security;
- ecommerce, order administration and customer accounts;
- payment processing and fraud prevention;
- production, printing and fulfilment;
- postal, courier and tracking services;
- email delivery and optional marketing;
- analytics and website performance; and
- professional accounting, legal or technical support.
These recipients should receive only the information reasonably necessary for their role and must handle it subject to appropriate legal and contractual responsibilities.
07 / Production Partners
Getting the garment made and delivered.
Depending on the product, availability and destination, an order may be produced directly by Ruby Avenue or through a trusted production partner closer to the customer.
The relevant partner may receive the customer name, delivery address, product details and other information necessary to produce and deliver the order.
Production partners do not receive personal information merely because they might find it interesting.
08 / Legal Disclosure
Where the law requires it.
Personal information may be disclosed where reasonably necessary to comply with a legal obligation, respond to a lawful authority, investigate fraud, protect customers or defend Ruby Avenue’s legal rights.
Ruby Avenue may also need to transfer relevant information if the business or part of it is reorganised or transferred, subject to appropriate legal protections.
Payments & Security
Handled with appropriate care.
Ruby Avenue uses reasonable organisational and technical measures intended to protect personal information against unauthorised access, misuse, loss, alteration or disclosure.
Payments are handled through secure payment services available at checkout. Ruby Avenue does not directly store complete payment-card details.
No website or online transmission can be guaranteed completely secure, but suspected security incidents are taken seriously and handled in line with applicable obligations.
Necessary access.
Sensible controls.
No data free-for-all.
Storage & Retention
Not kept forever for decoration.
Different records are retained for different periods depending on why they are needed and what legal obligations apply.
09 / Retention
Kept only while there is a reason.
Ruby Avenue keeps personal information only for as long as reasonably necessary for the purpose for which it was collected.
Retention decisions may take account of:
- the length of an active order, account, enquiry or customer relationship;
- returns, warranties, disputes or possible legal claims;
- tax, accounting and record-keeping obligations;
- fraud prevention and website security;
- whether marketing consent remains valid; and
- whether the information can be securely deleted or anonymised.
Order and transaction records may need to be retained after fulfilment to meet financial, tax, consumer-protection and dispute-handling requirements.
10 / International Processing
Sometimes the internet crosses borders.
Some website, payment, email, analytics, production or fulfilment services may process information outside the United Kingdom.
Where personal information is transferred internationally, Ruby Avenue will rely on an appropriate legal transfer mechanism or other recognised protection where required.
The exact processing location may depend on the provider, product, customer destination and service being used.
Your Information Rights
The information is about you. You have rights.
The rights available in a particular situation can depend on the type of information and the lawful basis being used.
01 / Access
Ask what is held.
You may request access to personal information Ruby Avenue holds about you.
02 / Correction
Fix what is wrong.
You may ask for inaccurate or incomplete personal information to be corrected.
03 / Erasure
Request deletion.
You may ask for information to be deleted where the legal conditions for erasure apply.
04 / Restriction
Limit the use.
You may ask Ruby Avenue to restrict certain processing in appropriate circumstances.
05 / Objection
Object to processing.
You may object to processing based on legitimate interests and to direct marketing at any time.
06 / Portability
Receive usable data.
You may have a right to receive certain information in a structured, commonly used format.
07 / Withdraw Consent
Change your choice.
Where processing relies on consent, you may withdraw that consent at any time.
08 / Complain
Raise a concern.
You may contact Ruby Avenue first and also have the right to complain to the Information Commissioner’s Office.
09 / Identification
Enough to verify you.
Ruby Avenue may request reasonable information to confirm identity before completing a rights request.
Requests & Complaints
Start by getting in touch.
Ruby Avenue would prefer the chance to answer or resolve a concern before it develops its own filing cabinet.
11 / Exercising Your Rights
Tell us what you need.
To make a privacy request, email paul@rubyavenue.co.uk or use the contact details shown on this page.
Please provide enough information to identify the relevant account, order or correspondence and explain the request clearly.
Ruby Avenue may need to request further information where reasonably necessary to verify identity or locate the relevant records.
12 / Complaints
Still not resolved?
If you have concerns about how Ruby Avenue handles personal information, please contact Ruby Avenue first so the matter can be investigated.
You also have the right to raise a complaint with the UK Information Commissioner’s Office, the independent regulator responsible for data protection.
13 / Policy Changes
Privacy information can evolve.
This Privacy Policy may be updated to reflect changes to Ruby Avenue’s website, services, providers, legal duties or data-handling practices.
The updated date at the top of the page will show when the policy was last revised.
Material changes may also be highlighted through the website or another suitable communication where appropriate.
Related Pages
The rest of the useful paperwork.
Cookies, orders and customer contact each have their own page when more detail is useful.
Cookie Policy
Website cookies, consent choices and the technologies used on Ruby Avenue.
Terms & Conditions
Orders, payment, production, delivery, returns and website use.
Contact Ruby Avenue
Ask a question, exercise a privacy right or raise a concern directly.
Have a privacy question?
Contact Ruby Avenue directly about your information, account, marketing preferences or a data-protection concern.
