Ruby Avenue / Cookie Policy
Cookies. Without the crumbs.
This policy explains the cookies and similar technologies used on Ruby Avenue, what they do, how long they may remain and how you can control them.
Last updated: 28 July 2026
The useful version
Essential.
Optional.
Your Choice.
EssentialBasket, checkout, security and core functions
StatisticsHelps understand website use and performance
MarketingUsed only where permitted by your choices
PreferencesChange or withdraw choices at any time
What Are Cookies?
Small files doing specific jobs.
Cookies are small files stored on a computer, phone or other device when a website is used. They can help a website remember information, keep a basket working, maintain security or understand how the site is being used.
This policy also covers similar technologies that store information on, or access information from, a device. These can include local storage, pixels, tags, scripts and comparable browser technologies.
Not every technology does the same thing, which is why Ruby Avenue separates them by purpose rather than placing everything into one suspiciously convenient box.
The basic rule.
Essential or otherwise exempt technologies may operate without consent where the law allows.
Optional technologies are controlled through the consent banner and preference panel where consent is required.
Your latest saved choice is used when the same browser returns, subject to settings, expiry and future changes.
Cookie Categories
Different jobs. Different choices.
The exact services and cookies currently configured are listed further down this page and updated through Ruby Avenue’s consent system.
01 / Essential
The site needs these.
Used for functions such as baskets, checkout, security, fraud prevention, consent records, account sessions, load balancing and other services requested by the visitor.
02 / Statistics
Understanding what works.
May be used to measure visits, page use, errors and broad performance so Ruby Avenue can understand and improve the website. These operate according to the consent configuration and any applicable legal exception.
03 / Marketing
Advertising and attribution.
May help measure advertising, understand campaign performance, limit repeated adverts or build audiences. Marketing technologies do not load before the required permission has been given.
Current Cookie List
What Ruby Avenue currently uses.
This section is generated from the services and cookies configured in WPConsent, so it can remain aligned with the website as plugins and integrations change.
Each entry should explain the cookie or service name, what it does and how long it may remain on the device. Categories with no configured cookies or services may not appear.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|---|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Stripe
Stripe is a payment processing platform that enables businesses to accept online payments securely and efficiently.
Learn more| Name | Description | Duration |
|---|---|---|
| __stripe_mid | Fraud prevention and detection | 1 year |
| __stripe_sid | Fraud prevention and detection | 30 minutes |
| m | Set by payment provider stripe.com to process payments | 10 years |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Consent & Control
What loads and when.
Your choices control optional categories. Technologies that are essential, or covered by another applicable legal exception, may operate without consent.
01 / Before A Choice
Only what can lawfully start.
Before a visitor accepts optional categories, Ruby Avenue intends to allow only technologies that are essential to provide a requested service, required for security or consent management, or otherwise covered by an applicable legal exception.
Examples can include keeping items in a basket, maintaining a secure checkout session, remembering a cookie choice or protecting the website against abuse.
02 / Giving Consent
A deliberate choice.
The consent banner allows visitors to accept all optional categories, reject them or open the preference panel to make a more specific choice.
Simply continuing to browse does not count as agreeing to optional cookies.
Where consent is required, the relevant technologies should remain blocked until the visitor gives a clear positive indication.
03 / Changing Your Mind
Your latest choice wins.
You can reopen the preference panel and change or withdraw consent at any time.
Withdrawing consent does not make earlier processing unlawful, but future use based on that consent should stop as soon as reasonably possible.
Some cookies already stored on the device may remain until they expire or are deleted through the browser. Changing preferences prevents the relevant technologies from being used again where the consent system can control them.
Cookie Preferences
Change your choices whenever you like.
Use the button below to reopen the WPConsent preference panel. You can review categories, see the available services and save a new choice.
Essential technologies cannot normally be switched off through the panel because the site may not function correctly without them.
Accept.
Reject.
Choose.
Other Useful Details
Browsers, providers and expiry dates.
Some technologies belong to Ruby Avenue. Others are supplied by services used to operate, measure or promote the website.
04 / Third-Party Services
Not every cookie comes directly from Ruby Avenue.
Third-party services may set or access cookies when their features are enabled. These can include payment, analytics, advertising, embedded content, fraud prevention or social-media services.
The live cookie list identifies configured services and may include a link to the provider’s own information where available.
Third-party providers are responsible for their own websites and privacy information. Ruby Avenue remains responsible for selecting and configuring the services used on this site as required by applicable law.
05 / Duration
Some disappear quickly. Others linger.
Session cookies generally expire when the browser session ends. Persistent cookies may remain for a set period or until they are deleted.
The duration shown in the current cookie list is the expected lifespan supplied or configured for that cookie. Providers may update their technology, so Ruby Avenue periodically rescans and reviews the site.
A cookie may disappear earlier if the browser removes it, the visitor clears website data or the service replaces it.
06 / Browser Controls
The browser has its own controls too.
Most browsers allow users to view, delete or block cookies through their privacy or site-data settings.
Blocking all cookies may affect baskets, accounts, checkout, preference storage and other functions the website needs to provide a requested service.
Browser controls work separately from the Ruby Avenue preference panel. Using both may be useful where you want to remove cookies already stored on the device.
Updates & Questions
The site will not stay frozen in time.
Plugins, payment services and analytics tools can change. The cookie scan and policy therefore need occasional maintenance.
07 / Policy Changes
Updated when the technology changes.
This Cookie Policy may be updated when Ruby Avenue changes plugins, services, consent settings or legal requirements.
The revision date at the top of the page shows when the written policy was last updated. The cookie table is generated from the current WPConsent configuration and may update separately when the site is rescanned or reconfigured.
Where a material change affects an existing consent choice, Ruby Avenue may ask visitors to review or provide consent again.
08 / Contact
Questions about the cookies?
For questions about cookies, consent choices or personal information:
Email: paul@rubyavenue.co.uk
Phone: 07584 188337
Address: 39 Gortscraheen Road, Pomeroy, Dungannon, BT70 2RZ, Northern Ireland
Questions about broader personal-data handling are covered by the Ruby Avenue Privacy Policy.
Related Pages
The rest of the useful paperwork.
Personal data, orders and customer contact each have their own page when more detail is needed.
Privacy Policy
How Ruby Avenue collects, uses, shares, stores and protects personal information.
Terms & Conditions
Orders, payment, production, delivery, returns and website use.
Contact Ruby Avenue
Ask a question about consent, privacy, an order or anything else Ruby Avenue-related.
Want to change your choice?
Reopen the preference panel, review the available categories and save a new selection.
