Your data, handled properly.

Information you provide

• Name
• Billing address
• Delivery address
• Email address
• Phone number
• Order details
• Enquiry and customer service information
• Newsletter sign-up details

Information collected automatically

• IP address
• Browser type
• Device type
• Time zone
• Website usage data
• Referring pages or search terms
• Cookie and similar technology data

Payment information

Payments are processed securely by third-party payment providers, including PayPal, Klarna, and WooPayments. Ruby Avenue does not store your full payment card details directly.

Google Analytics

Google Analytics may be used to understand how visitors use the site, which pages are being viewed, and how the website can be improved. That helps with performance, navigation, and reducing the usual guesswork.

• To process and fulfil orders
• To take payment and manage transactions
• To arrange delivery
• To send order confirmations, invoices, and service updates

• To respond to enquiries and provide customer support
• To manage returns, refunds, and complaints
• To prevent fraud and reduce security risks
• To keep business, tax, and accounting records

• To improve the website, products, and customer experience
• To understand how customers use the site
• To send newsletter and marketing emails only where you have opted in

Contract

Personal data is processed where necessary to fulfil a contract with you, including taking payment, sending orders, and dealing with order-related questions.

Legal Obligation

Certain information is processed where necessary to comply with legal obligations, including accounting, tax, and consumer law requirements.

Legitimate Interests

Personal data may be processed where necessary for legitimate interests such as running and improving the business and website, preventing fraud, protecting systems, managing customer service, and understanding site performance.

Consent

Where consent is relied on, such as newsletter sign-up or optional cookies, that consent can be withdrawn at any time.

Service providers

• Payment providers such as PayPal, Klarna, and WooPayments
• Website, ecommerce, and hosting providers
• Delivery and courier services
• Analytics providers including Google Analytics

Other necessary sharing

• Professional advisers such as accountants, legal advisers, or insurers where required
• Regulators, law enforcement, or other authorities where legally required

International transfers

Some service providers may process personal data outside the United Kingdom. Where that happens, reasonable steps are taken to ensure the data is protected using appropriate safeguards in line with applicable data protection law.

Orders & transactions

Order and transaction records may be kept for up to 6 years where required for tax, accounting, and business record purposes.

Customer service

Customer service enquiries may be kept for as long as reasonably necessary to deal with the issue and maintain an appropriate business record.

Newsletter records

Newsletter and marketing records are kept until you unsubscribe, withdraw consent, or they are no longer needed for that purpose.

Technical & analytics data

Technical and analytics data is kept only for as long as reasonably necessary for security, reporting, performance, and site improvement purposes.

Marketing

Marketing emails are only sent where you have signed up to the Ruby Avenue newsletter. You can unsubscribe at any time using the unsubscribe link in the email or by contacting Ruby Avenue directly.

Cookies

The site may use cookies and similar technologies to help it function properly, understand how visitors use it, and improve performance and user experience. More detail is available on the separate Cookie Policy page.

Security

Reasonable technical and organisational measures are used to help protect personal data against unauthorised access, loss, misuse, or disclosure. No website or internet transmission is completely invincible, sadly, but the data is not treated casually.

Third-party links

The website may contain links to third-party websites or services. Ruby Avenue is not responsible for the privacy practices of those third parties, so it is worth reading their own policies before handing over personal data.