Ruby Avenue Size Guide
Get the size right the first time.
This page exists to stop the usual guessing, hoping and pretending it will probably be grand. Compare the measurements below with something you already own and actually like the fit of.
Ruby Avenue garments are made to order, so checking your size first is a considerably better plan than arguing with a T-shirt afterwards.
The complicated three-step system
Measure.
Compare.
Order.
T-ShirtsClassic unisex fit
HoodiesClassic unisex pullover fit
Measure FlatCompare with something you own
Product Guide FirstUse listing-specific sizing where shown
T-Shirts
T-Shirt Size Guide
Classic unisex fit. Choose your usual size for a regular everyday fit, or size up if you prefer more room through the chest and body.
Classic Unisex Fit
Regular fit or a little more room.
For a standard everyday T-shirt fit, choose your usual size. Prefer something looser? Go up one size. For the most reliable comparison, measure a T-shirt you already like rather than relying only on the letter on the label.
| Size | A · Length | B · Half Chest |
|---|---|---|
| S | 71.1 cm | 45.7 cm |
| M | 73.7 cm | 50.8 cm |
| L | 76.2 cm | 55.9 cm |
| XL | 78.7 cm | 61.0 cm |
| 2XL | 81.3 cm | 66.0 cm |
| 3XL | 83.8 cm | 71.1 cm |
A = highest shoulder point to hem. B = garment laid flat, measured across the chest approximately 2 cm below the arms.
Worth knowing: supplier measurements can vary slightly. If the product you are buying includes its own size-guide image, use that product-specific guide first.
Hoodies
Hoodie Size Guide
Classic unisex pullover fit. Choose your usual size for a standard hoodie shape, or size up if you want a more relaxed fit or extra room for layering.
Classic Unisex Pullover
Your usual size. Unless you like room.
For a regular hoodie fit, your usual size is the best starting point. Size up for a looser shape, extra layering room or because apparently owning one oversized hoodie is never enough.
| Size | A · Length | B · Half Chest | C · Sleeve |
|---|---|---|---|
| S | 68.6 cm / 27.0 in | 50.8 cm / 20.0 in | 85.1 cm / 33.5 in |
| M | 71.1 cm / 28.0 in | 55.9 cm / 22.0 in | 87.6 cm / 34.5 in |
| L | 73.7 cm / 29.0 in | 61.0 cm / 24.0 in | 90.2 cm / 35.5 in |
| XL | 76.2 cm / 30.0 in | 66.0 cm / 26.0 in | 92.7 cm / 36.5 in |
| 2XL | 78.7 cm / 31.0 in | 71.1 cm / 28.0 in | 95.3 cm / 37.5 in |
| 3XL | 81.3 cm / 32.0 in | 76.2 cm / 30.0 in | 97.8 cm / 38.5 in |
A = high point shoulder beside the collar to the hem. B = garment laid flat across the chest approximately 2 cm below the arms. C = centre back of collar, across the shoulder and down to the cuff.
Do not overthink it: compare these numbers with a hoodie you already own and like. Existing evidence tends to beat optimism.
How To Measure
Three steps. Nothing dramatic.
You do not need tailoring qualifications. You need a flat surface, something that already fits you and ideally a tape measure.
01 / Lay It Flat
Use Something That Fits.
Take a T-shirt or hoodie you already own and actually like the fit of. Lay it flat on a level surface and smooth it out.
02 / Measure Across
Flat. Not Around.
Measure straight across the chest about 2 cm below the arms. Do not measure all the way around the garment like you are wrapping a parcel.
03 / Compare Properly
Numbers Beat Guessing.
Compare your garment measurements with the tables above. Guessing works occasionally. Measuring tends to have a better success rate.
Fit Advice
The short version.
Because sometimes you just want somebody to tell you whether to order your normal size.
T-Shirts
Classic unisex fit. Choose your usual size for a standard everyday fit. Size up for more room through the body.
Hoodies
Classic unisex pullover fit. Choose your usual size for a regular hoodie shape. Size up if you prefer it looser.
Between Sizes?
Think about how you actually wear your clothes. Prefer extra room? Go up. Otherwise compare measurements instead of gambling on optimism.
Good To Know
Supplier measurements may vary by approximately ±2.5 cm / 1 inch. Slight variation is normal. Chaos remains optional.
One important exception.
If a product listing includes its own size-guide image, use that guide first. Garment specifications can vary between products, suppliers and production partners, so the measurements shown on the individual product always take priority over this general guide.
Still not sure? Ask before you order.
Send us the measurements of something you already own and we will help you compare. Much easier than ordering blind and starting an argument with the hoodie afterwards.
